communication:
Communicationistheactivityofconveyinginformationthroughtheexchangeofideas,feelings,intentions,attitudes,expectations,perceptionsorcommands,asbyspeech,gestures,writings,behaviourandpossiblybyothermeanssuchaselectromagnetic,chemicalorphysicalphenomena.
sleepeffect:
Whenpeoplearenormallyexposedtoahighlypersuasivemessage(suchasanengagingorpersuasivetelevisionad),theirattitudestowardtheadvocacyofthemessagedisplayasignificantincrease.